Marketing Plans - Softcover
Marketing Plans Tutor Resource Pack contains chapter-by-chapter tutor guidance notes to help tutors using the Marketing Plans textbook. It provides examples of real marketing plans as well as case studies with accompanying tutor notes. There are also two interactive tutorial disks featuring the Boston Consulting Group Matrix and the Directional Policy Matrix. This is an excellent resource for all CIM tutors to aid their teaching of marketing courses.
The pack is ringbound for easy photocopying and contains: *64 OHT masters *Case studies *Model answers *Key terms *Teaching suggestions *Revision questions *Student exercises.
Contains chapter-by-chapter tutor guidance
Provides examples of real marketing plans
Includes case studies with accompanying tutor notes
The pack is ringbound for easy photocopying and contains: *64 OHT masters *Case studies *Model answers *Key terms *Teaching suggestions *Revision questions *Student exercises.
Contains chapter-by-chapter tutor guidance
Provides examples of real marketing plans
Includes case studies with accompanying tutor notes
"synopsis" may belong to another edition of this title.
About the Author:
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
Review:
'..very good value for money for marketing lecturers, especially those teaching on postgraduate or professional marketing courses.' - Account, December 1995
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann
- Publication date1984
- ISBN 10 0434912301
- ISBN 13 9780434912308
- BindingPaperback
- Number of pages224
- Rating
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Marketing Plans
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Marketing Plans
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Marketing Plans
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Seller Inventory # CHL6653919
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Marketing Plans
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Marketing Plans
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ISBN 13: 9780434912308
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