The PDMA Handbook of New Product Development - Hardcover
New Product Development is one of the most important challenges facing organizations today.
The Product Development and Management Association (PDMA) Handbook of New Product
Development 3rd Edition provides an exceptional review of cutting edge topics for both new and
experienced product development leaders. It offers a comprehensive and updated guide to the
practices, processes and tools critical to achieving and sustaining new product/service development
success in today’s world, delivering valuable information about the fundamentals as well as emerging
practices such as venturing, virtual product development and the use of social media in NPD.
As the premier global advocate for professionals and organizations working in the fields of new
product/service development, PDMA has assembled in the Handbook unique content on the
critical aspects of product development success including its 2012 Best Practices Research, Lessons
Learned from its Outstanding Corporate Innovator Award Winners and keys to success from
organizations with proven innovation track records.
The 3rd Edition is an essential reference for anyone with responsibility for product development
activities, from novices looking for fundamentals to experts seeking insights on emerging concepts,
and is relevant for all functions and all product/service industries.
"synopsis" may belong to another edition of this title.
From the Publisher:
Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues emerging in the field such as process ownership, pipeline management, metrics, and product architecture.
From the Back Cover:
The completely revised and updated "bible" of new product development
The PDMA Handbook of New Product Development, Third Edition provides a comprehensive, updated picture of what managers need to know today for effective new product development. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process―from idea generation to launch to the end of the product life cycle.
This Third Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes the latest information on advanced and emerging concepts, such as virtual product development, globalization, social networking, and service development.
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2012
- ISBN 10 0470648201
- ISBN 13 9780470648209
- BindingHardcover
- Edition number3
- Number of pages504
- EditorKahn Kenneth B.
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