The Handbook of Media and Mass Communication Theory, 2 Volume Set (Handbooks in Communication and Media) - Hardcover

Hardcover

ISBN 10: 0470675055 ISBN 13: 9780470675052

Publisher: Wiley-Blackwell, 2014

Synopsis

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.

• Focuses on all aspects of current and classic theories and practices relating to media and mass communication
• Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas
• Gives niche theories new life in several essays that use them to illuminate their application in specific contexts
• Features coverage of a wide variety of theoretical perspectives
• Pays close attention to the use of theory in understanding new communication contexts, such as social media

2 Volumes
Volumes are aslo available for individual purchase

About this title

From the Back Cover:

The Handbook of Media and Mass Communication Theory presents a comprehensive series of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. While tracing the development of hundreds of media theories or their variants over the past century, this two-volume collection delves deeply into the most prominent and influential theories while providing enlightening case studies of their application in various regional and national contexts. Both empirically based theories and those developing from critical and normative perspectives are included, and international authorship ensures a global perspective of theoretical development.

A wide range of topics is explored, including classical theories of media and the press, social construction and control, feminist media theory, globalization and cultural identity, theories of social media and new technologies, future directions in media theory, and many more. Authoritative and comprehensive, The Handbook of Media and Mass Communication Theory sets a new standard in its compilation of the evolution and current state of our knowledge of theories in mass communication.

About the Author:

Robert S. Fortner is Professor of Journalism and Mass Communication at the American University in Bulgaria. He is the author or editor of seven books and almost 100 essays.

P. Mark Fackler is Professor of Communication at Calvin College. He has written extensively on topics relating to communication and journalism ethics.

About this edition

• Publisher: Wiley-Blackwell
• Publication date: 2014
• ISBN 10: 0470675055
• ISBN 13: 9780470675052
• Binding: Hardcover
• Edition number: 1
• Number of pages: 1008
• Editor: Fortner Robert S., Fackler P. Mark