Beverley Dipper, Market Insight Manager, Microsoft UK Ltd
"I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again."
Mark Irvine, Strategy Manager, De Beers Diamond Trading Company
"A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution"
Dag Larsson Global Brand Insight Director, AstraZeneca
Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage?
Creating Market Insight:
Creating Market Insight is written for managers who need to need to create value in the real world.
"synopsis" may belong to another edition of this title.
Creating Market Insight:
Creating Market Insight is written for managers who need to create value in the real world.
"I have no hesitation in saying buy this book. It will find a front and centre position on your bookshelf, with plenty of post-its marking pages that you will return to again and again." - Mark Irvine
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply to your business to create lasting market advantage." - Beverley Dipper
"A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution" - Dag Larsson
"This book is a practical and accessible guide that provides helpful techniques to manage the 'noise' in the business environment and get to the salient information that helps us to make sense of our market and enables us as business leaders to make properly informed decisions." - Andrew Reeves
Using examples from every sector and firms such as Sky, Zurich, Cisco, Google, Nintendo, Tesco, Toyota, Yahoo and many others, the authors lead the reader through the methods great firms use to gain market insight and create competitive advantage. Creating Market Insight enables practising mangers to understand what market insight is, how to create it and how to use it.
"About this title" may belong to another edition of this title.
Shipping:
US$ 4.00
Within U.S.A.
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0470986530
Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0470986530
Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0470986530
Book Description Hardcover. Condition: New. Seller Inventory # Abebooks122829