Kellogg on Marketing
Praise for Kellogg on Marketing
"The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting–edge marketing. What a treasure to find such a complete anthology of today′s best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success."
Betsy D. Holden, President and CEO, Kraft Foods
"Kellogg on Marketing presents a comprehensive look at marketing today, combining well–founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing."
Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company
"The Who′s Who write on the what′s what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy."
Robert A. Eckert, Chairman and CEO, Mattel, Inc.
"This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg–one of the thought leaders in the discipline of marketing."
Mel Bergstein, Chairman and CEO, Diamond Technology Partners
"New economy cases make this text appeal to old economy strategists. We shouldn′t be suprised with the quality of this work, given its origin in the Kellogg School."
Ronald W. Dollens, President, Guidant Corporation
"synopsis" may belong to another edition of this title.
Review:
"Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." -- Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company
"New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." -- Ronald W. Dollens, President, Guidant Corporation
"The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." -- Betsy D. Holden, President and CEO, Kraft Foods
"The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." -- Robert A. Eckert, Chairman and CEO, Mattel, Inc.
"This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." -- Mel Bergstein, Chairman and CEO, Diamond Technology Partners
About the Author:
"New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." -- Ronald W. Dollens, President, Guidant Corporation
"The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." -- Betsy D. Holden, President and CEO, Kraft Foods
"The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." -- Robert A. Eckert, Chairman and CEO, Mattel, Inc.
"This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." -- Mel Bergstein, Chairman and CEO, Diamond Technology Partners
DAWN IACOBUCCI is Professor of Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University.
"About this title" may belong to another edition of this title.
- PublisherJohn Wiley & Sons Inc
- ISBN 10 0471054046
- ISBN 13 9780471054047
- BindingCD-ROM
- Rating
(No Available Copies)
Search Books: Create a WantIf you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!
Create a Want