About the Author:
Dennis Coon is a publishing phenomenon and one of the best-selling authors in the field of psychology. His innovative instructional methods and student-focused style make his works perennial favorites among instructors and students alike. To date, more than two million students have learned psychology with a Coon text as their guide. Coon graduated with a B.A. in psychology from the University of California, Riverside, and earned his Ph.D. in social psychology from the University of Arizona. He is also co-author, with John O. Mitterer, of INTRODUCTION TO PSYCHOLOGY: GATEWAYS TO MIND AND BEHAVIOR, 13th Edition and PSYCHOLOGY: A JOURNEY, 5th Edition.
Review:
"Chapters 2 and 7, however, are Coon's true test. Research design and basic principles of conditioning/learning tend to be unpopular yet critical topics. So, the ability to keep students reading through dry and seemingly useless information is the first challenge; the second, to clearly explain some of the most confusing concepts presented in the course in the process (positive/negative correlation, classical/operant conditioning). Coon's success in so doing is the standard by which I review all new texts."
"In short, I love Coon's writing style. I like the way he asks questions and then clearly answers them for the students. I feel he accomplishes this without sacrificing validity and integrity of the theories, principles, etc."
"This is one of the few introductory texts that students will really read and enjoy. The question approach engages the student in an active learning process. The SQ3R method is an effective pedagogical technique."
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