Sustainable Marketing: Managerial - Ecological Issues - Softcover
There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.
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"This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I’m aware of."
Author: Peter Gillett"About this title" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1999
- ISBN 10 0761912185
- ISBN 13 9780761912187
- BindingPaperback
- Edition number1
- Number of pages407
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Sustainable Marketing: Managerial - Ecological Issues
Published by
Sage Publications
(1999)
ISBN 10: 0761912185
ISBN 13: 9780761912187
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Softcover
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Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780761912187_lsuk
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Sustainable Marketing: Managerial - Ecological Issues
Published by
SAGE Publications, Inc
(1999)
ISBN 10: 0761912185
ISBN 13: 9780761912187
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Sustainable Marketing: Managerial - Ecological Issues
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This comprehensive textbook and reference recognises marketing as the key to the success of ecologically sound products.InhaltsverzeichnisSustainable Marketing An OverviewNew Decision Boundaries The Product System Life. Seller Inventory # 594967177
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Sustainable Marketing : Managerial - Ecological Issues
Published by
Sage Publications
(1999)
ISBN 10: 0761912185
ISBN 13: 9780761912187
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Book Description Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Please update Sage UK and Sage India addresses on imprint page. Seller Inventory # 9780761912187
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