The Business of Media focuses on the changing media industry and the tension between the media industry′s insatiable quest for profits and a democratic society′s need for a media system that serves the public interest. The book reviews the history of the industry and its evolving technologies; examines how the structure and business strategies of the industry are changing; and considers the potential influence the new media industry will have on society. It also looks at how policy and citizen action can help to create media that contribute to a more vibrant public sphere.
"synopsis" may belong to another edition of this title.
David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology.
"The framework used for thinking abou the mass media industry is excellent. And. . . the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples."
Author: Jane Downing"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00049791025
Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.15. Seller Inventory # G0761986405I3N00
Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.15. Seller Inventory # G0761986405I3N00
Book Description Condition: As New. Like New condition. A near perfect copy that may have very minor cosmetic defects. Seller Inventory # Z11I-00324
Book Description Paperback. Condition: Very Good. Cover and edges show heavy shelf wear. minimal highlighting throughout. There is some slight dirtiness on the textblock/fore edge from handling. Seller Inventory # mon0002856043
Book Description paperback. Condition: Very Good. 1st Edition. Used - Very Good. Seller Inventory # 15-P-5-0042
Book Description Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP30908036
Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 39111811-20