The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media - Hardcover
From the Gibson Girl to the flapper, from the vamp to the New Woman, Carolyn Kitch traces mass media images of women to their historical roots on magazine covers, unveiling the origins of gender stereotypes in early-twentieth-century American culture.
Kitch examines the years from 1895 to 1930 as a time when the first wave of feminism intersected with the rise of new technologies and media for the reproduction and dissemination of visual images. Access to suffrage, higher education, the professions, and contraception broadened women's opportunities, but the images found on magazine covers emphasized the role of women as consumers: suffrage was reduced to spending, sexuality to sexiness, and a collective women's movement to individual choices of personal style. In the 1920s, Kitch argues, the political prominence of the New Woman dissipated, but her visual image pervaded print media.
With seventy-five photographs of cover art by the era's most popular illustrators, The Girl on the Magazine Cover shows how these images created a visual vocabulary for understanding femininity and masculinity, as well as class status. Through this iconic process, magazines helped set cultural norms for women, for men, and for what it meant to be an American, Kitch contends.
Kitch examines the years from 1895 to 1930 as a time when the first wave of feminism intersected with the rise of new technologies and media for the reproduction and dissemination of visual images. Access to suffrage, higher education, the professions, and contraception broadened women's opportunities, but the images found on magazine covers emphasized the role of women as consumers: suffrage was reduced to spending, sexuality to sexiness, and a collective women's movement to individual choices of personal style. In the 1920s, Kitch argues, the political prominence of the New Woman dissipated, but her visual image pervaded print media.
With seventy-five photographs of cover art by the era's most popular illustrators, The Girl on the Magazine Cover shows how these images created a visual vocabulary for understanding femininity and masculinity, as well as class status. Through this iconic process, magazines helped set cultural norms for women, for men, and for what it meant to be an American, Kitch contends.
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Book Description:
"Through her insightful readings of cover art from magazines . . . Kitch illuminates a fascinating and important moment in American cultural history, when national advertising combined with national magazines to articulate and commercialize a new and uniquely American sense of identity. . . . Kitch has seamlessly integrated her historical analysis of visual stereotypes with a wide range of relevant theoretical perspectives, including feminist theory, gender studies, art history, and the cultural history of advertising. . . . Kitch's analysis offers a fresh perspective on the well-worn terrain of women's service magazines."-- Journalism & Mass Communication Quarterly
About the Author:
Carolyn Kitch is associate professor of journalism at Temple University. She is a former senior editor of Good Housekeeping and associate editor of McCall's.
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- PublisherThe University of North Carolina Press
- Publication date2001
- ISBN 10 0807826537
- ISBN 13 9780807826539
- BindingHardcover
- Number of pages272
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The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media
Published by
The University of North Carolina Press
(2001)
ISBN 10: 0807826537
ISBN 13: 9780807826539
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Book Description Condition: Brand New. From the Gibson Girl to the flapper, from the vamp to the New Woman, Carolyn Kitch traces mass media images of women to their historical roots on magazine covers, unveiling the origins of gender stereotypes in early-20th-century American culture. Seller Inventory # b12196
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The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media
Published by
The University of North Carolina Press
(2001)
ISBN 10: 0807826537
ISBN 13: 9780807826539
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Hardcover
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Book Description Condition: Brand New. From the Gibson Girl to the flapper, from the vamp to the New Woman, Carolyn Kitch traces mass media images of women to their historical roots on magazine covers, unveiling the origins of gender stereotypes in early-20th-century American culture. 31 Oct 2001. Seller Inventory # c11026
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