"synopsis" may belong to another edition of this title.
Some of the topics covered include:
· Postal rules and standards
· Data cleansing and management
· Palletization
· Address and barcode standards
· Mailing lists, including merge/purge procedures
· Inserting technology
· Drop shipping and commingling
· Postcard and label programs
· Levels of personalization
· Folding and Gluing
· Quality assurance and testing
· Distribution
· And the list goes on...
Technical tips and pertinent illustrations are sprinkled throughout the text; also included are additional features such as sample checklists, forms, and glossaries. If you’re going to read one book on direct mail, this comprehensive yet accessible book is it.
"About this title" may belong to another edition of this title.
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Book Description Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.75. Seller Inventory # G0883623781I4N00
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