Direct Mail Pal--Canada: A Direct Mail Production Handbook Serving the Informational Needs of the Canadian Direct Mail Industry - Softcover
Thorough exploration of direct mail includes fifty concise, informative chapters and twenty-four appendices exploring this powerful marketing tool used by companies of all specialties and sizes, specifically geared toward those companies working with Canadian postal rules and regulations.
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Direct Mail Pal--Canada is a direct mail production handbook serving the informational needs of the Canadian direct mail industry and provides a thorough exploration of the world of direct mail. Fifty concise yet informative chapters and twenty-four appendices provide a truly substantive overview of thsi powerful marketing tool used by companies of all specialties and sizes. Direct Mail Pal--Canada casts light on every corner of the direct mail process, including direct mail planning, preproduction, production, and postproduction procedures. It strikes a perfect balance between being detailed yet not overly technical.
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- PublisherGraphic Arts Technical Fndtn
- Publication date2006
- ISBN 10 0883625431
- ISBN 13 9780883625439
- BindingPaperback
- Number of pages310
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Direct Mail Pal - Canada : A Direct Mail Production Handbook Serving the Informational Needs of the Canadian Direct Mail Industry
Published by
Printing Industries Press
(2006)
ISBN 10: 0883625431
ISBN 13: 9780883625439
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Softcover
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