Everybody Eats: Supermarket Consumers in the 1990's - Softcover

Mogelonsky, Marcia

9780936889320: Everybody Eats: Supermarket Consumers in the 1990's

Softcover

ISBN 10: 0936889322 ISBN 13: 9780936889320

Publisher: Amer Demographics Books, 1995

This is the First Book to focus exclusively on supermarket shoppers and the factors that influence their food purchasing decisions. It divides shoppers into four age segments: mature consumers, baby boomers, baby busters, and hidden influencers (young children and teenagers). It further divides consumers in terms of region, race and ethnicity, and economic groups. You'll learn about heavy economizers (shoppers who use five or more money-saving strategies), how different groups of consumers respond to new products, and how you can help consumers manage the sea of product information they face every time they enter the supermarket. With a consistent measure of spending on milk, bread, toilet paper and tissues, ground beef, poultry, fresh fruit, fresh vegetables, potato chips and snacks, the author compares the shopping baskets of each of these consumer groups. She also reports the proportion of income that each consumer group spends in the grocery store.

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