Book Publishing 1: Publishing Studies - Softcover
In 1995, the Master of Publishing program at Simon Fraser University in Vancouver, B.C., admitted its first cohort of students to a program that was designed to teach best publishing practices to graduate students and to embark on a program of research that would help transform and modernize publishing. Students and faculty were encouraged to engage in analysis of publishing with the intent of opening practices to a critical gaze. The studies contained in this volume -- 10 of which are written by program graduates and two by faculty members -- explore the dynamics of title acquisition; examine operations and management; describe the targeting of specific markets; analyze marketing, merchandising, purchasing, and reading; look into foreign markets; and investigate technology and change. They represent rarely seen snapshots of industry practices and bring forward analysis designed to aid in the understanding, evaluation, and application of those practices.
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About the Author:
The following authors are listed in the order that their chapters appear: Susan Juby; Jesse Rebecca Finkelstein; Tom Howell; Marjolein Visser; Medbh Bidwell; Cathryn France; Leslie J. Carson; Robert Desmarais; Rowland Lorimer; Roger Barnes; Xiaoyan Huang; Heather Sanderson; & John W. Maxwell.
"About this title" may belong to another edition of this title.
- PublisherCCSP Press
- Publication date2005
- ISBN 10 0973872705
- ISBN 13 9780973872705
- BindingPaperback
- Number of pages376
- EditorRowland Lorimer, John W. Maxwell, Jillian G. Shoichet
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Publishing Studies: Book Publishing 1
Published by
CCSP Press, Vancouver, B.C.
(2005)
ISBN 10: 0973872705
ISBN 13: 9780973872705
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Soft cover
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Book Description Soft cover. Condition: Fine. Canadian First. Complete number line from 1 to 5; a solid, clean, unread copy in collectible condition. Book. Seller Inventory # 022557
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Book Publishing 1: Publishing Studies
Published by
CCSP Press, Vancouver
(2005)
ISBN 10: 0973872705
ISBN 13: 9780973872705
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Trade Paperback
First Edition
Quantity: 1
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Book Description Trade Paperback. Condition: Fine. First Edition. 8vo. 376 pp. Published by the Canadian Centre for Studies in Publishing at Simon Fraser University with articles by Susan Juby, Jesse Rebecca Finkelstein, Tom Howell, Marjolein Visser, Medbh Bidwell, Cathryn France, Leslie J. Carson, Robert Desmarais, Rowland Lorimer, Roger Barnes, Xiaoyan Huang, Heather Sanderson and John W. Maxwell. A fine, as new copy. Seller Inventory # 8039
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