Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors’ years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value – cutting costs, reducing risk, increasing revenues, and creating strong brands – by building environmental thinking into their business strategies. Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a hard-hitting yet inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line. “Green to Gold provides the definitive thinking on how business leaders can address environmental issues in the new economy, a world where companies win by integrating company strategies with social challenges, rather than treating economics and social as separate and different.” – Michael E. Porter, Professor, Harvard Business School
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From the Back Cover:
About the Author:
The leading guide to driving growth and profits through green strategy—now revised and updated
"Green to Gold provides the definitive thinking on how business leaders can address environmental issues."
—Michael E. Porter, Professor, Harvard Business School
"The future of our country depends on getting on a sustainable track . . .Green to Gold blazes a trail for businesses of all kinds to follow."
—Michael Morris, CEO, American Electric Power
"Rich with both big-picture thinking and practical suggestions."
—Larry Linden, Advisory Director, Goldman Sachs
"A compelling blueprint for how companies can address critical environmental problems."
—William K. Reilly, former administrator,U.S. Environmental Protection Agency
"Green to Gold is a must-read for the twenty-first-century CEO."
—Tensie Whelan, Executive Director, Rainforest Alliance
Daniel C. Esty is the Hillhouse Professor at Yale University with appointments in the Law and Environment Schools. He also serves as director of the Center for Business and Environment at Yale (www.yale.edu/CBEY). Andrew S. Winston is the founder of Winston Eco-Strategies and helps leading companies use environmental thinking to innovate and grow.
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- PublisherBrilliance Audio
- Publication date2009
- ISBN 10 1423370864
- ISBN 13 9781423370864
- BindingAudio CD
- Rating
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