Entertainment, Media & Advertising Market Research Handbook 2011 - Softcover
This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting. The 2011 edition includes Consumer Use of the Internet & Mobile Web, previously published as a separate annual reference handbook by RKMA.
"synopsis" may belong to another edition of this title.
- PublisherRichard K Miller & Associates
- Publication date2010
- ISBN 10 1577831667
- ISBN 13 9781577831662
- BindingPaperback
- Number of pages329
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