9781587364952

From Fargo to the World of Brands: My Story So Far

David A. Aaker

ISBN 10: 1587364956 / 1-58736-495-6
ISBN 13: 9781587364952
Publisher: Iceni Books
Publication Date: 2005
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan.
This warmhearted autobiography also describes Aaker's personal life--growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years. The revised edition  brings the story up 2012.

Editorial reviews may belong to another edition of this title.
 

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Book Description: Iceni Books, United States, 2005. Paperback. Book Condition: New. 229 x 152 mm. Language: English Brand New Book ***** Print on Demand *****. David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aaker s personal life--growing up in the Midwest in the 40s and 50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years. Bookseller Inventory # AAV9781587364952

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Book Description: Iceni Books, United States, 2005. Paperback. Book Condition: New. 229 x 152 mm. Language: English Brand New Book ***** Print on Demand *****.David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aaker s personal life--growing up in the Midwest in the 40s and 50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years. Bookseller Inventory # AAV9781587364952

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Book Description: Iceni Books. Paperback. Book Condition: New. Paperback. 408 pages. Dimensions: 9.0in. x 5.9in. x 1.0in.David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aakers personal life--growing up in the Midwest in the 40s and 50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years. The revised edition brings the story up 2012. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9781587364952

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