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Book Description Condition: New. New Book. Seller Inventory # 1844800008-SBX
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CN-9781844800001
Book Description Condition: New. Seller Inventory # 4937134-n
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781844800001
Book Description Paperback. Condition: New. Seller Inventory # 6666-CEN-9781844800001
Book Description Condition: New. Seller Inventory # 4937134-n
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CN-9781844800001
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781844800001
Book Description Paperback. Condition: new. Paperback. Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world. Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR). Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781844800001