Strategy: Process, Content, Context - Softcover

De Wit, Bob; Meyer, Ron

Softcover

ISBN 10: 1861529643 ISBN 13: 9781861529640

Publisher: Cengage Learning Business Press, 2003

Synopsis

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authorsÂ' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and MeyerÂ's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

About this title

About the Author:

Bob de Wit is director of the Strategy Academy, an international research and educational institution focusing on strategy, leadership and business innovation issues (www.strategy-academy.org). He is also managing director of Strategy Works, an international strategy consulting and coaching firm that facilitates boardroom decision-making and guides companies through processes of strategic renewal (www.strategy-works.com).

Bob has a BA in Psychology from the University of Utrecht, an MBA from the Delft University of Technology and a Ph.D. in management from the Erasmus University in Rotterdam. From 1985 to 1996 he was a professor of strategic management at the Rotterdam School of Management. Since 1996 he has held a chair in Strategy at the Maastricht School of Management, where he also served as the Associate Dean for research from 1997 and 2001. Bob is an active member of the Strategic Management Society, where he serves as chairman of the Interest Group `The Practice of Strategy¿, as member of the annual conference paper review committee, and as a member of the McKinsey Best Paper Prize committee.

About this edition

• Publisher: Cengage Learning Business Press
• Publication date: 2003
• ISBN 10: 1861529643
• ISBN 13: 9781861529640
• Binding: Paperback
• Edition number: 3
• Number of pages: 984