Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment.
This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. You’ll learn:
The book includes:
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Heather L. Fitzpatrick is the founder, president and CEO of MarketFitz, Inc., a management consulting firm focused on helping clients deliver measurably improved financial returns on market-facing investments. Her clients include Fortune 500 corporations, middle-market companies and regional for-profit and not-for-profit organisations. A licensed CPA and CGMA with over 20 years’ experience as a a marketing professional, Fitzpatrick brings an unusual insight to her quest to help clients more effectively manage their marketing efforts.
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