Effectiveness of Innovative Outdoor Advertisement for Marketing Movies: Innovative Outdoor Advertisements by advertisement companies in Delhi (India) - Softcover

Mullick, N. H.

9783659210433: Effectiveness of Innovative Outdoor Advertisement for Marketing Movies: Innovative Outdoor Advertisements by advertisement companies in Delhi (India)
Softcover
ISBN 10: 3659210439 ISBN 13: 9783659210433
Publisher: LAP LAMBERT Academic Publishing, 2012
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The advertising industry has gone through a long change now, as they are using the innovative outdoor route to advertise the movies. They should focus more on television and newspaper for advertising the movies as the main source through which the movie viewers get information about the movie is from the media advertisements. They must therefore adopt innovative outdoor advertisement as there is a huge response to watch the advertisement again as they get very much curious after watching it. Advertising companies should therefore make the advertisements more eye catching and unique, for enhancing the attention of viewers.

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About the Author:
Dr.N.H.Mullick has obtained his Ph.D in Marketing from Jamia Millia Islamia, New Delhi (India)and is working as Professor & Program Director (Marketing) at Institute for International Management & Technology, Gurgaon (India). He has published 10 books and written many articles in refereed journals.

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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The advertising industry has gone through a long change now, as they are using the innovative outdoor route to advertise the movies. They should focus more on television and newspaper for advertising the movies as the main source through which the movie viewers get information about the movie is from the media advertisements. They must therefore adopt innovative outdoor advertisement as there is a huge response to watch the advertisement again as they get very much curious after watching it. Advertising companies should therefore make the advertisements more eye catching and unique, for enhancing the attention of viewers. 60 pp. Englisch. Seller Inventory # 9783659210433

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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The advertising industry has gone through a long change now, as they are using the innovative outdoor route to advertise the movies. They should focus more on television and newspaper for advertising the movies as the main source through which the movie viewers get information about the movie is from the media advertisements. They must therefore adopt innovative outdoor advertisement as there is a huge response to watch the advertisement again as they get very much curious after watching it. Advertising companies should therefore make the advertisements more eye catching and unique, for enhancing the attention of viewers. Seller Inventory # 9783659210433

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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mullick N. H.Dr.N.H.Mullick has obtained his Ph.D in Marketing from Jamia Millia Islamia, New Delhi (India)and is working as Professor & Program Director (Marketing) at Institute for International Management & Technology, Gurgaon (In. Seller Inventory # 5139935

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