Klasternyy podkhod pri formirovanii strategii razvitiya turizma (Russian Edition) - Softcover

Nedosvitiy, Natal'ya

9783659336393: Klasternyy podkhod pri formirovanii strategii razvitiya turizma (Russian Edition)
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ISBN 10: 3659336394 ISBN 13: 9783659336393
Publisher: LAP LAMBERT Academic Publishing, 2013
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Monografiya raskryvaet klyuchevye aspekty kompleksnogo strategicheskogo razvitiya territorii posredstvom klasternykh struktur, chto zastavlyaet po-novomu interpretirovat' tseli, zadachi i roli uchastnikov dannogo protsessa. Provedeno issledovanie sovremennykh podkhodov k upravleniyu strategicheskim regional'nym razvitiem kak v Rossii, tak i za rubezhom, proizvedena otsenka ikh dostoinstv i nedostatkov. V fokuse vnimaniya – strategiya razvitiya regional'nogo turizma na osnove integratsionnykh mezhotraslevykh mekhanizmov s uchetom spetsifiki territorial'nogo marketinga. V kachestve sub"ekta issledovaniya vybran dotatsionnyy region (na primere Chuvashskoy Respubliki), tak kak aktual'nost' poiska dopolnitel'nykh istochnikov dokhoda i effektivnoe ispol'zovanie turistsko-rekreatsionnykh resursov ochen' vazhna dlya podobnykh oblastey. Predlozhena metodika provedeniya kompleksnogo issledovaniya turisticheskogo potentsiala territorii s uchetom sinergeticheskogo effekta ot soputstvuyushchikh i podderzhivayushchikh otrasley. Osoboe vnimanie udelyaetsya priemam formirovaniya i realizatsii innovatsionnoy strategii klasternogo razvitiya turisticheskoy sfery v regione.

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About the Author:
Kandidat ekonomicheskikh nauk. Filial FGBOU VPO «Sankt-Peterburgskiy gosudarstvennyy ekonomicheskiy universitet» v g. Cheboksary. Sfera nauchnykh interesov: innovatsionnye metody regional'nogo razvitiya, primenenie kognitivnykh tekhnologiy v upravlenii, innovatsii v turizme, mekhanizm strategicheskogo upravleniya, sotsial'noe i biznes proektirovanie.

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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Monografiq raskrywaet klüchewye aspekty komplexnogo strategicheskogo razwitiq territorii posredstwom klasternyh struktur, chto zastawlqet po-nowomu interpretirowat' celi, zadachi i roli uchastnikow dannogo processa. Prowedeno issledowanie sowremennyh podhodow k uprawleniü strategicheskim regional'nym razwitiem kak w Rossii, tak i za rubezhom, proizwedena ocenka ih dostoinstw i nedostatkow. V fokuse wnimaniq ¿ strategiq razwitiq regional'nogo turizma na osnowe integracionnyh mezhotraslewyh mehanizmow s uchetom specifiki territorial'nogo marketinga. V kachestwe sub#ekta issledowaniq wybran dotacionnyj region (na primere Chuwashskoj Respubliki), tak kak aktual'nost' poiska dopolnitel'nyh istochnikow dohoda i äffektiwnoe ispol'zowanie turistsko-rekreacionnyh resursow ochen' wazhna dlq podobnyh oblastej. Predlozhena metodika prowedeniq komplexnogo issledowaniq turisticheskogo potenciala territorii s uchetom sinergeticheskogo äffekta ot soputstwuüschih i podderzhiwaüschih otraslej. Osoboe wnimanie udelqetsq priemam formirowaniq i realizacii innowacionnoj strategii klasternogo razwitiq turisticheskoj sfery w regione. 164 pp. Russisch. Seller Inventory # 9783659336393

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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Monografiq raskrywaet klüchewye aspekty komplexnogo strategicheskogo razwitiq territorii posredstwom klasternyh struktur, chto zastawlqet po-nowomu interpretirowat' celi, zadachi i roli uchastnikow dannogo processa. Prowedeno issledowanie sowremennyh podhodow k uprawleniü strategicheskim regional'nym razwitiem kak w Rossii, tak i za rubezhom, proizwedena ocenka ih dostoinstw i nedostatkow. V fokuse wnimaniq ¿ strategiq razwitiq regional'nogo turizma na osnowe integracionnyh mezhotraslewyh mehanizmow s uchetom specifiki territorial'nogo marketinga. V kachestwe sub#ekta issledowaniq wybran dotacionnyj region (na primere Chuwashskoj Respubliki), tak kak aktual'nost' poiska dopolnitel'nyh istochnikow dohoda i äffektiwnoe ispol'zowanie turistsko-rekreacionnyh resursow ochen' wazhna dlq podobnyh oblastej. Predlozhena metodika prowedeniq komplexnogo issledowaniq turisticheskogo potenciala territorii s uchetom sinergeticheskogo äffekta ot soputstwuüschih i podderzhiwaüschih otraslej. Osoboe wnimanie udelqetsq priemam formirowaniq i realizacii innowacionnoj strategii klasternogo razwitiq turisticheskoj sfery w regione. Seller Inventory # 9783659336393

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