Vizual'nyy merchendayzing odezhdy i obuvi: Sbornik statey (Russian Edition) - Softcover

9783659408298: Vizual'nyy merchendayzing odezhdy i obuvi: Sbornik statey (Russian Edition)
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V dannom sbornike statey rassmotreny vse aspekty vizual'nogo merchendayzinga, svyazannye s ego esteticheskoy sostavlyayushchey, sostavlyayushchey dizayna, printsipy obosnovaniya psikhologii vizual'noy prezentatsii, priveden analiz osnovnykh polozheniy logiki, raskryta sushchnostnaya kharakteristika vizual'nogo merchendayzinga, kak marketingovoy strategii, napravlennoy na uvelichenie prodazh v roznichnykh magazinakh odezhdy i obuvi.

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Kandidat tekhnicheskikh nauk, avtor bolee 50 publikatsiy na temu vizual'nogo merchendayzinga odezhdy i obuvi

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