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Book Description paperback. Condition: New. Language:Chinese.Pages Number: 251 Publisher: Shandong Science and Technology Press Pub. Date :2007-3-1. Elaborating on the materials of modern marketing theory. based on close contact with China's auto market situation. a more systematic introduction to the car company's strategic planning and marketing management. automotive marketing. environment analysis. automotive marketing research and market forecasts. the automotive market segmentation. target market selection and market positioning. Seller Inventory # L65422