Modern Marketing [zd](Chinese Edition) - Softcover
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- PublisherBeijing Workers
- Publication date2000
- ISBN 10 7563911626
- ISBN 13 9787563911622
- BindingPaperback
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E Modern Marketing(Chinese Edition)
Published by
Beijing Workers
(2000)
ISBN 10: 7563911626
ISBN 13: 9787563911622
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paperback
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Book Description paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2006-06-12 Publisher: the Beijing Workers basic information title: Modern Marketing List Price: 22.5 yuan Author: JI Shou peaks Press: Beijing Industry University Publication Date :2006-06-12ISBN: 9787563911622 Number of words: Page : Revision: Version 1 Format: Folio: 32 commodity identification: B00116JG02 Editor's Choice No Summary No Table of Contents Chapter 1 Introduction Section I of marketing in section II of the marketing marketing management of the third quarter market section II of the meaning and content of the marketing concept of the fourth quarter of customer satisfaction with the customer delivered value of the second chapter of marketing research and prediction of the first marketing research market research steps and methods section III of the market forecast overview of the fourth quarter market Chapter modern technology marketing research marketing analysis of the first section of marketing environment analysis Section II competitor analysis Section III consumer market buying behavior of the markets of the fourth quarter organizations purchase behavior of market segmentation analysis of Chapter IV Section I Section II of the concept of market segmentation and the role of market segmentation on the basis of Section III of market segmentation step II Section I of the target market and market positioning select target market meaning select target market conditions select target market type the third quarter to the fourth quarter target market strategy section V of market positioning concept and process and Classification Section VI product positioning Chapter VI of the importance of the marketing strategy and the strategy of the first section of marketing strategy section II Section II product mix decisions the third quarter of the overall concept of marketing strategic planning to develop the third quarter market or marketing strategy and tactics of the fourth quarter marketing mix strategy Chapter VII of the product strategy. the first section products brand decision-making Section IV products Section II of section V of the life cycle of the new product development strategy Chapter VIII of the pricing strategy of the first section the factors that affect product pricing pricing objectives and pricing methods section III. Chapter of the product pricing strategy of pricing strategy the fourth quarter distribution channel strategies first the design and management of the third quarter of the role of the section of the distribution channels and the type of section II distribution channels middlemen Section 4 the tenth chapter of the enterprise e-commerce promotion strategy section I of the promotional mix Section II advertising promotion . Chapter XI market Chapter 14 of the Chapter 12 of the Marketing Innovation Services Marketing Chapter XIII International Marketing Chapter 15 of the marketing organization and control 21st Century Marketing Outlook Postscript of No Digest No media recommended NoFour Satisfaction guaranteed,or money back. Seller Inventory # FT032100
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