Sales Management : Decisions, Strategies, and Cases - Softcover
This updated edition of the widely adopted volume applies a management approach to an analysis of the sales executive's job, the duties and responsibilities involved, and the planning and implementation of sales and marketing programmes. The emphasis is on sales manage-ment and not on marketing. The three principal objectives of the book are: (i) to delineate the areas in which sales executives make decisions. (ii) to analyze decision alternatives and criteria in these areas. (iii) to provide cases as 'real-world' illustrations of decision situations.
"synopsis" may belong to another edition of this title.
- PublisherPhi Learning Pvt Ltd
- Publication date2008
- ISBN 10 8120305671
- ISBN 13 9788120305670
- BindingPaperback
- Number of pages656
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Sales Management : Decisions, Strategies, and Cases
Published by
Phi Learning Pvt Ltd
(2008)
ISBN 10: 8120305671
ISBN 13: 9788120305670
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Softcover
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Book Description The book is in a very good condition. The pages do not have any notes or highlighting/underlining. Cover may show minimal signs of wear. Seller Inventory # D5A-VG-8120305671-053
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Sales Management : Decisions, Strategies, and Cases
Published by
Phi Learning Pvt Ltd 0
(2008)
ISBN 10: 8120305671
ISBN 13: 9788120305670
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Like New. Like New. book. Seller Inventory # D7F9-0-M-8120305671-6
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