Marketing in perspective - Softcover
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
"synopsis" may belong to another edition of this title.
About the Author:
Multivolume collection by leading authors in the field
"About this title" may belong to another edition of this title.
- PublisherAllen & Unwin
- Publication date1982
- ISBN 10 0046582355
- ISBN 13 9780046582357
- BindingPaperback
- Number of pages252
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing in Perspective
Published by
HarperCollins Publishers Ltd
(1982)
ISBN 10: 0046582355
ISBN 13: 9780046582357
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: As New. 1982. Paperback. Good clean copy with some reader wear. . . . . Books ship from the US and Ireland. Seller Inventory # KTM0004449
Buy Used
US$ 20.30
Convert currency
Stock Image
Marketing in Perspective
Published by
HarperCollins Publishers Ltd
(1982)
ISBN 10: 0046582355
ISBN 13: 9780046582357
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: As New. 1982. Paperback. Good clean copy with some reader wear. . . . . Seller Inventory # KTM0004449
Buy Used
US$ 22.43
Convert currency
Seller Image
Marketing in Perspective
Published by
Allen & Unwin, USA
(1982)
ISBN 10: 0046582355
ISBN 13: 9780046582357
Used
Medium Trade Paperback
Quantity: 1
Seller:
Rating
Book Description Medium Trade Paperback. Condition: Very Good. Medium Trade Paperback. *** PUBLISHING DETAILS: Allen & Unwin, USA, 1982. *** CONDITION: This book is in very good condition. *** Quantity Available: 1. Category: Business, Finance & Marketing; Text Books; ISBN: 0046582355. ISBN/EAN: 9780046582357. Inventory No: 08030159. The photo of this book is of the actual book for sale. Seller Inventory # 08030159
Buy Used
US$ 16.00
Convert currency
Stock Image
Marketing in perspective
Published by
Allen & Unwin
(1982)
ISBN 10: 0046582355
ISBN 13: 9780046582357
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. Good. book. Seller Inventory # D8S0-3-M-0046582355-3
Buy Used
US$ 112.93
Convert currency