Marketing (Mcgraw-Hill Series in Marketing) - Hardcover

9780070067349: Marketing (Mcgraw-Hill Series in Marketing)

Synopsis

This text introduces students to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. The style is friendly and inviting without compromising academic strengths. The text presents hundreds of examples that hold the students' interest while helping them understand the principles of contemporary marketing. Each chapter is framed by "Facing A Marketing Challenge" and "A Case For Critical Thinking: Meeting A Marketing Challenge" - thought-provoking scenarios from real companies that let students examine and emulate decisions faced by marketing executives.

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  • PublisherMcgraw-Hill College
  • Publication date1992
  • ISBN 10 0070067341
  • ISBN 13 9780070067349
  • BindingHardcover
  • Number of pages100

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