Excellence in Business Communication - Hardcover

Thill, John V.; Bovee, Courtland L.

Hardcover

ISBN 10: 0070069077 ISBN 13: 9780070069077

Publisher: McGraw-Hill College, 1995

Synopsis

This full-colour text is an abridged version (68 fewer pages on reports) of 1995's "Business Communication Today", 4e, the best-selling business communication textbook. "Excellence in Business Communication" provides an exciting and dynamic new way of bringing the real world into the classroom. This is the first and only textbook that provides students with "on the job" experience through real-world simulations featuring actual companies. The text covers all the basic principles in a traditional sequence, but its real-life simulations, involving writing style, and eye-opening graphics all bring the subject to life as no other text does.

About this title

From the Back Cover:

The goal is to successfully demonstrate how business communication works in the world, helping readers understand the concepts behind effective communication while they develop and refine their own skills. Presents the dynamics of business communication with a lively, conversational writing style that takes readers inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. Anyone needing professional communication skills.

About the Author:

Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

About this edition

• Publisher: McGraw-Hill College
• Publication date: 1995
• ISBN 10: 0070069077
• ISBN 13: 9780070069077
• Binding: Hardcover
• Number of pages: 576