Effective business communications - Hardcover
The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
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About the Author:
Herta Murhpy is deceased. Please do not send any correspondence to either her school or home addresses.
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- PublisherMcGraw-Hill
- Publication date1988
- ISBN 10 0070440948
- ISBN 13 9780070440944
- BindingHardcover
- Edition number5
- Number of pages730
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Effective business communications
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McGraw-Hill
(1988)
ISBN 10: 0070440948
ISBN 13: 9780070440944
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Effective business communications
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McGraw-Hill
(1988)
ISBN 10: 0070440948
ISBN 13: 9780070440944
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Hardcover
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Effective business communications
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McGraw-Hill
(1988)
ISBN 10: 0070440948
ISBN 13: 9780070440944
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Hardcover
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Book Description Condition: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00045326286
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Effective business communications
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McGraw-Hill
(1988)
ISBN 10: 0070440948
ISBN 13: 9780070440944
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Effective Business Communications
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(1988)
ISBN 10: 0070440948
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