Analysis for Market Planning (McGraw-Hill/Irwin Series in Marketing) - Softcover

Donald R. Lehmann; Russell S. Winer

9780071122245: Analysis for Market Planning (McGraw-Hill/Irwin Series in Marketing)
Softcover
ISBN 10: 0071122249 ISBN 13: 9780071122245
Publisher: McGraw-Hill Education - Europe
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Whether studying marketing strategy or product/brand management decisions, students need to be able to make decisions based from sound analysis. This book focuses on the analysis need for sound marketing decisions and is structured around the marketing plan. Rather than attempting to cover all aspects of the marketing plan, the book mainly focuses on the anlaysis pertaining to a product's environment, customers and competitors.

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