Marketing - Softcover
- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1994
- ISBN 10 0071138501
- ISBN 13 9780071138505
- BindingPaperback
- Number of pages896
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing
Published by
McGraw-Hill Education (ISE Editions)
(1994)
ISBN 10: 0071138501
ISBN 13: 9780071138505
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. 896 pages. Cover worn and curledThis text introduces students to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit or ganizations. The style is friendly and inviting without compromis ing academic strengths. The text presents hundreds of examples th at hold the students' interest while helping them understand the principles of contemporary marketing. Each chapter is framed by F acing A Marketing Challenge and A Case For Critical Thinking: Mee ting A Marketing Challenge - thought-provoking scenarios from rea l companies that let students examine and emulate decisions faced by marketing executives. Seller Inventory # 622u
Buy Used
US$ 4.91
Convert currency