Marketing: Principles & Perspectives (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Hardcover
This introductory text integrates ten key marketing perspectives, implements an IMC approach, and features comments from practicing marketers, including the president of Stuckey's. Color photos and illustrations, chapter learning guides, and sidebars highlight coverage of marketing's role in the organization, the global environment, consumer buying behavior, and marketing communications. Includes case studies, an appendix of mathematical and financial tools in marketing, a sample product marketing plan, and a glossary. Annotation copyright Book News, Inc. Portland, Or.
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About the Author:
Bill Bearden (Ph.D., University of South Carolina) is the NationsBank Professor of Business Administration at the University of South Carolina. Bill has won numerous teaching awards and is on the Editorial Review Boards of numerous journals. His research interests include marketing research and consumer behavior.
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- PublisherRichard d Irwin
- Publication date1995
- ISBN 10 025611319X
- ISBN 13 9780256113198
- BindingHardcover
- Number of pages672
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Marketing: Principles and Perspectives (Mcgraw Hill/Irwin Series in Marketing)
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Book Description Hardcover. Condition: Very Good. Marketing: Principles and Perspectives (Mcgraw Hill/Irwin Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780256113198
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780256113198
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780256113198. Seller Inventory # 9277553
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Marketing: Principles & Perspectives (Mcgraw Hill/Irwin Series in Marketing)
Published by
Richard D Irwin
(1995)
ISBN 10: 025611319X
ISBN 13: 9780256113198
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