Essentials of Marketing: A Global-Managerial Approach (Irwin Series in Marketing) - Hardcover

9780256127461: Essentials of Marketing: A Global-Managerial Approach (Irwin Series in Marketing)
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A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.

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Other Popular Editions of the Same Title

9780072935899: Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)

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ISBN 10:  0072935898 ISBN 13:  9780072935899
Publisher: McGraw-Hill, 2006
Hardcover

  • 9780072894820: Essentials of Marketing: A Global-Managerial Approach (Irwin/Mcgraw-Hill Series in Marketing)

    Irwin ..., 2000
    Softcover

  • 9780256183412: Essentials of Marketing: A Global-Management Approach (Irwin Series in Marketing)

    Richar..., 1996
    Hardcover

  • 9780072464207: Essentials of Marketing: A Global Managerial Approach

    Mcgraw..., 2002
    Softcover

  • 9780256153446: Essentials of Marketing

    Irwin ..., 1993
    Hardcover

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