International Business - Hardcover

Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, Michael H.

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Hardcover

ISBN 10: 0324259913 ISBN 13: 9780324259919

Publisher: South-Western College Pub, 2004

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The dynamics of international business change rapidly and to help keep your course current, we are pleased to offer INTERNATIONAL BUSINESS, 7th Edition. INTERNATIONAL BUSINESS, 7th Edition provides even more current examples, figures and information. Written by a well-seasoned team in the international business arena, it provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of technology on global business.

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About the Author:

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies and governments all over the world. He is a frequent speaker on issues related to trade, trade policy and global business strategies. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis, support of trade negotiations and retaliatory actions, and policy coordination for international finance, investment, and monetary affairs. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

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