Strategic Management: Awareness and Change - Hardcover

Thompson, John L.

9780412463402: Strategic Management: Awareness and Change
Hardcover
ISBN 10: 0412463407 ISBN 13: 9780412463402
Publisher: Chapman & Hall, 1993
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A comprehensive text which covers the whole range of activities involved in strategic awareness, strategic management and strategic change. It explains the processes underlying the proactive formulation and implementation of strategies; and demonstrates the importance of reacting quickly and effectively in a competitive and turbulent environment. The inclusion of over 100 short cases peppered through the text end-of-chapter exercises and assignments, directed further reading and an accompanying lecturers' support pack make it a powerful, unique and flexible teaching tool. Long range planning described the first edition as "probably the most comprehensive and valuable UK strategic management text available on the market".

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  • PublisherChapman & Hall
  • Publication date1993
  • ISBN 10 0412463407
  • ISBN 13 9780412463402
  • BindingHardcover
  • Number of pages784
  • Rating

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