The Art of Profitability - Hardcover

Slywotzky, Adrian

Hardcover

ISBN 10: 0446531502 ISBN 13: 9780446531504

Publisher: Warner Business Books, 2002

Synopsis

Describes the various patterns of business operation that lead to profitability through a series of conversations in which an expert on profits teaches a student.

About this title

About the Author:

ADRIAN SLYWOTZKY is the bestselling coauthor of The Profit Zone and Profit Patterns, and How Digital Is Your Business?, as well as the author of Value Migration. A graduate of Harvard College, Harvard Business School, and Harvard Law School, he is a vice president of Mercer Management Consulting, Inc., a global management consulting firm that focuses on profit growth in changing markets.

From AudioFile:

Harvard professor Adrian Slywotzky's ART OF PROFITIBILITY brings a holistic approach to the making of money. Read by actors Scott Mosenson and Jack Ong, who play a young businessman and a famous strategist, the book is really a series of lessons on the many ways companies position their products for profit. Why do we willingly pay so much for Coke in a restaurant and so little in the supermarket? Incorporated into the lessons are books the strategist, David Zhao (Ong), assigns to the Mosenson character to help guide him along the path to profit-making enlightenment. Authors from Isaac Asimov to Sam Walton are mentioned, each having a valuable insight into how profit is achieved. S.E.H. 2003 Audie Award Finalist © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine

About this edition

• Publisher: Warner Business Books
• Publication date: 2002
• ISBN 10: 0446531502
• ISBN 13: 9780446531504
• Binding: Hardcover
• Number of pages: 272