Marketing Research Essentials - Softcover
This book seamlessly integrates Internet and technology issues and methods--all while preserving the clarity and managerial approach that McDaniel and Gates are known for.
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From the Back Cover:
We Left in Everything That Makes It Hot. Spice up your research course with a dash of the best. Marketing Research Essentials, 3rd Edition keeps the hottest concepts, insights, basics, and examples from McDaniel and Gate's Contemporary Marketing Research, 4th Edition, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates Internet and technology issues and methods - all while preserving the clarity and managerial approach for which McDaniel and Gates are known. Hot New Ingredients:
About the Author:
- A CD-ROM is included with each copy of Essentials and features Internet links, a comprehensive case and data set, a complete PowerPoint presentation with instructions for making PowerNotes, ethical dilemma questions, cross-fuctional questions, and a video segment on Burke Marketing Research. Completely Revised and Updated Chapter on "Secondary Data, Databases, the Internet, and Decision Support Systems" reflects the latest market research technologies. Greatly Expanded Web Content includes Internet activities, online quizzes, web links, and more! Visit http://mcdaniel.swcollege.com. Opening Vignettes, Examples, and Case Materials highlight global and domestic marketing research methods.
Carl McDaniel is a professor of marketing at the University of Texas-Arlington where he has been chairperson of the marketing department since 1976.
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- PublisherJohn Wiley & Sons Inc
- Publication date2005
- ISBN 10 0471720968
- ISBN 13 9780471720966
- BindingPaperback
- Number of pages264
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Marketing Research Essentials
Published by
John Wiley & Sons Inc
(2005)
ISBN 10: 0471720968
ISBN 13: 9780471720966
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Softcover
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Book Description Condition: Good. Good condition. 5th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # A09B-03721
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Stock Image
Marketing Research Essentials
Published by
John Wiley & Sons Inc
(2005)
ISBN 10: 0471720968
ISBN 13: 9780471720966
Used
paperback
Quantity: 1
Seller:
Rating
Book Description paperback. Condition: Good. Good. book. Seller Inventory # D8S0-3-M-0471720968-3
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