This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.
"synopsis" may belong to another edition of this title.
Shipping:
US$ 5.65
From United Kingdom to U.S.A.
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781138215689
Book Description Condition: New. Seller Inventory # ABLIING23Mar2317530312467
Book Description Condition: New. Seller Inventory # I-9781138215689
Book Description Paperback. Condition: New. Seller Inventory # 6666-TNFPD-9781138215689
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781138215689
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781138215689
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781138215689
Book Description Paperback. Condition: Brand New. 219 pages. 9.21x6.14 inches. In Stock. Seller Inventory # __1138215686
Book Description Condition: New. pp. 219. Seller Inventory # 26378757595
Book Description Condition: New. Print on Demand pp. 219. Seller Inventory # 384097796