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9780324581874

BUSN (Book Only)

Kelly, Marcella; McGowen, Jim Author

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Student tested and faculty approved, BUSN breaks new ground in the Introduction to Business market, delivering a riveting design that captivates students and powerful resources that save instructors valuable time. Written by longtime Intro to Business instructors who know firsthand the needs of today's instructors and students, this unique first edition provides a more student-focused--less linear--learning model that truly engages students. Its traditional material is presented in a vibrant, very nontraditional format. More "casual magazine" than "formal textbook," this lively design will intrigue and inspire students by incorporating less dense textual material and a more visual presentation of key concepts. The graphics, page layout, and design speak specifically to today's students, enticing them to keep turning the pages. Streamlined and well balanced, the text covers all core Introduction to Business topics in a succinct 18 chapters--including a unique chapter on Business Communications. In addition, the text is unrivaled in its cohesive integration of text and supplements. Robust resources--including an extremely interactive website--help students learn to study, communicate verbally and in writing, and master chapter concepts. Helping you keep students motivated in the classroom--even if they're not business majors--BUSN provides the most efficient instructor tools available, including a syllabus builder and database of instructional material. With BUSN, your students will be prepared and engaged.

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About the Author:

Marcella Kelly teaches the Introduction to Business course every semester at Santa Monica College. In addition to well recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her first-hand business experience with strong teaching credentials built throughout her years of experience in the classroom.

Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past 20 years. He also has extensive experience teaching finance and accounting. He holds a Ph.D. in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN 2E.

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Kelly, Marcella; McGowen, Jim Author
Published by South-Western College Pub
ISBN 10: 0324581874 ISBN 13: 9780324581874
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Kelly, Marcella; McGowen, Jim Author
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Book Description South-Western College Pub 2009-02-03, 2009. PAPERBACK. Book Condition: New. 0324581874 CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. BRAND NEW. A portion of your purchase of this book will be donated to non-profit organizations. We are a tested and proven company with over 900,000 satisfied customers since 1997. We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z0324581874ZN

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Kelly, Marcella; McGowen, Jim Author
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