Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
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Book Description Prentice Hall College Div. Hardcover. Book Condition: New. 3rd. Bookseller Inventory # DADAX0137228694
Book Description Prentice-Hall. Book Condition: New. pp. 815 3rd Edition. Bookseller Inventory # 0650422220
Book Description Prentice Hall College Div. Hardcover. Book Condition: New. Bookseller Inventory # P110137228694