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9780137228690

Advertising: Principles and Practice

William Wells, John Burnett, Sandra E. Moriarty Author

9780137228690: Advertising: Principles and Practice

Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.

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William Wells, John Burnett, Sandra E. Moriarty Author
Published by Prentice Hall College Div
ISBN 10: 0137228694 ISBN 13: 9780137228690
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