9780137228690

Advertising: Principles & Practice

; ;

ISBN 10: 0137228694 / 0-13-722869-4
ISBN 13: 9780137228690
Publisher: Prentice Hall
Publication Date: 1995
Binding: Hardcover
Editorial Reviews:
Synopsis:

This best-selling book gives an introduction to both the theory and practice of advertising. Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.


 
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Advertising Principles and Practice (ISBN: 9780137228690)
Wells, William;Moriarty, Sandra E.;Burnett, John
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Advertising: Principles and Practice (ISBN: 0137228694 / 0-13-722869-4)
Wells, William;Moriarty, Sandra E.;Burnett, John
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Advertising: Principles and Practice (ISBN: 0137228694 / 0-13-722869-4)
Wells, William;Moriarty, Sandra E.;Burnett, John
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ISBN 13: 9780137228690
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Wells, William;Moriarty, Sandra E.;Burnett, John
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Wells, William;Moriarty, Sandra E.;Burnett, John
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ISBN 13: 9780137228690
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