9780471177432

Strategic Market Management

ISBN 10: 0471177431 / 0-471-17743-1
ISBN 13: 9780471177432
Publisher: John Wiley & Sons Inc
Publication Date: 1998
Binding: Softcover
Editorial Reviews:
Synopsis:

The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:
* How to conduct a structured external and internal analysis of a business with confidence
* How to develop sustainable competitive advantages by developing assets, competencies, and synergies
* How to make strategic investment decisions to generate growth
* How to organize to support strategies
* How to compete strategically in hostile, growth and global contexts


 

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Strategic Market Management (Strategic Market Managment) (ISBN: 0471177431 / 0-471-17743-1)
Aaker, David A.
ISBN 10: 0471177431
ISBN 13: 9780471177432
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Book Description: Wiley. Paperback. Book Condition: New. Bookseller Inventory # DADAX0471177431

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2.
Strategic Market Management (Strategic Market Managment) (ISBN: 0471177431 / 0-471-17743-1)
Aaker, David A.
ISBN 10: 0471177431
ISBN 13: 9780471177432
Bookseller: Books International (NEW DELHI:, DEL, India)
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Book Description: Wiley 1998-07-07, 1998. Paperback. Book Condition: New. Satisfaction Guranteed: Unused Very good condition. Book. Bookseller Inventory # 0471177431_A

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Strategic Market Management (ISBN: 9780471177432)
Aaker, David A.
ISBN 10: 0471177431
ISBN 13: 9780471177432
Bookseller: Castle Rock (Bedford, NS, Canada)
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Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas, NV USA *. Bookseller Inventory # 97804711774321.0

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