Management of Customers' Communication Behaviors: Effects of Satisfaction, Organizational Reputation, and Identification with Company - Softcover
This book examined the effects of satisfaction and organizational reputation on customers? communication behaviors such as engaging in word-of-mouth communication and paying attention to mass media, and the mediation role of identification with company in such effects. The results demonstrate that the more customers perceive the relationship they have with the company to be satisfactory, the more likely they are to communicate positively to others about it. In addition, the more customers perceive the reputation of the company to be satisfactory, not only are they more likely to communicate positively to others about the company, but also they are more likely to pay attention to mass communication channels such as television, newspaper, magazines, and the Internet for information about the company. More importantly, results show that identification with company significantly mediates the influence of relational satisfaction on customers? engagement in both word-of-mouth and mass communication behaviors. The book is addressed to professionals in communication management and public relations as well as to researchers in public relations, mass communication, and marketing.
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- PublisherLAP Lambert Academic Publishing
- Publication date2010
- ISBN 10 3838337751
- ISBN 13 9783838337753
- BindingPaperback
- Number of pages172
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Management of Customers' Communication Behaviors: Effects of Satisfaction, Organizational Reputation, and Identification with Company
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Management of Customers' Communication Behaviors
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book examined the effects of satisfaction and organizational reputation on customers communication behaviors such as engaging in word-of-mouth communication and paying attention to mass media, and the mediation role of identification with company in such effects. The results demonstrate that the more customers perceive the relationship they have with the company to be satisfactory, the more likely they are to communicate positively to others about it. In addition, the more customers perceive the reputation of the company to be satisfactory, not only are they more likely to communicate positively to others about the company, but also they are more likely to pay attention to mass communication channels such as television, newspaper, magazines, and the Internet for information about the company. More importantly, results show that identification with company significantly mediates the influence of relational satisfaction on customers engagement in both word-of-mouth and mass communication behaviors. The book is addressed to professionals in communication management and public relations as well as to researchers in public relations, mass communication, and marketing. 172 pp. Englisch. Seller Inventory # 9783838337753
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Management of Customers' Communication Behaviors Effects of Satisfaction, Organizational Reputation, and Identification with Company
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(2010)
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ISBN 13: 9783838337753
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Management of Customers'' Communication Behaviors : Effects of Satisfaction, Organizational Reputation, and Identification with Company
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book examined the effects of satisfaction and organizational reputation on customers communication behaviors such as engaging in word-of-mouth communication and paying attention to mass media, and the mediation role of identification with company in such effects. The results demonstrate that the more customers perceive the relationship they have with the company to be satisfactory, the more likely they are to communicate positively to others about it. In addition, the more customers perceive the reputation of the company to be satisfactory, not only are they more likely to communicate positively to others about the company, but also they are more likely to pay attention to mass communication channels such as television, newspaper, magazines, and the Internet for information about the company. More importantly, results show that identification with company significantly mediates the influence of relational satisfaction on customers engagement in both word-of-mouth and mass communication behaviors. The book is addressed to professionals in communication management and public relations as well as to researchers in public relations, mass communication, and marketing. Seller Inventory # 9783838337753
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Management of Customers' Communication Behaviors Effects of Satisfaction, Organizational Reputation, and Identification with Company
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ISBN 13: 9783838337753
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Management of Customers Communication Behaviors
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book examined the effects of satisfaction and organizational reputation on customers communication behaviors such as engaging in word-of-mouth communication and paying attention to mass media, and the mediation role of identification with company in s. Seller Inventory # 5414314
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