Book Description Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Contents: I. A Profile of Indian Rural Marketing: 1. Issues and Challenges in the Rural Marketing/A. Selvaraj. 2. Challenges in Rural Marketing/P.N. Singh and S.B. Verma, Madhusudan Narayan and P. Thryambakam. 3. Rural Marketing: Perspective and Issues/L.P. Singh. 4. Rural Marketing : Challenges in new Millennium/Keshav Sharma and Deepak R. Gupta. 5. Rural Marketing and Rural Development/Huchhe Gowda. 6. Develop Rural Marketing System/Sivamurugan. 7. Rural Marketing - The Mantra for Sustainable Growth/Pinaki Ghosh. 8. Rural Markets : Miles to Go/Naren N. Joshi. 9. Rural Marketing in India Corporate Strategies/D. Satish and B. V. Subramaniam. 10. Changing Face of Rural Marketing/C. Rajendra Kumar and Sanjay S. Kaptan. 11. Rural Marketing in India : An Empirical Investigation/Yogesh Upathyay and Shiv Kumar Singh. 12. Kaleidoscope of Rural Marketing/K. Rajamohan. 13. Management of Rural Fair Price Shops/K. Raji Reddy and V. Pavan Kumar. 14. Education in Rural Marketing : Some Suggestions/Dinesh Kumar, A. P. Pandey and A. Mohamed Jaffar. 15. Education in Rural Marketing: Some Key Issues/Anil Chandhok. 16. Impact of Information Technology on Rural Marketing in India/C. Rajendra Kumar and Sanjay S. Captan. 17. Challenges Faced in Communication By Rural Marketing/Amit Banerji. 18. Rural Retail Markets: Opportunities for India s Business and Commercial Houses/Amrit Patel. 19. The Changing Scenario of Rural Marketing Environment under different Phases-An-Emperical Study/Vijay Pareek. 20. Rural Marketing under LPG Era: Perspective and Challenges/A. K. Malviya and Anand Kumar. 21. Marketing Paradigms for Rural India/Thomas T. Thomas. 22. Corporate-SHG Linkages for Rural Markets/Vivek kumar Tripathi and Tanu Marwah. II. Status of Rural Marketing in India: 23. Fabindia : Marketing Handloom Fabrics/Savita Modak. 24. Changing Landscape for Survival of Handloom/Aruna Verma. 25. Marketing Handlooms : Increasing Competitiveness/Adarsh Kumar. 26. Enhancing Product Range and the Value for Customer Enjoy/Poonam Bir Kasturi. 27. Altering Dominant Market Norms and Changing the Nature of Market Transactions/B. Syama Sundari. 28. Handlooms : A Tradition of Skills/B. K. Sinha. 29. Handlooms: Needs and Challenges/Seemanthini Niranjana. 30. Continuing Cricis in Handlooms/Dharma Raju Palli. 31. Changing Face of Marketing Co-operatives/L. P. Singh. 32. Cooperative Marketing in India/L. P. Singh. 33. Co-operative Marketing: A Rural Prospective/C. Rajendra Kumar and Sanjay S. Kaptan. 34. Marketing Co-operatives in Agriculture: Emerging Challenges/P. K. Mishra. 35. Social Marketing and their Relevance/M. Samgadharan and Hena Naqvi. 36. Social Marketing and Rural Development/K. A. Raju. 37. Online Marketing in the Hospitality Industry/R. Venkatesh. 38. Cost Effective Marketing through SMS and Internet/Mohit A Parekh. 39. Online Shopping in India Finding from a Consumer Research/T. Sai Vijay and M.S. Balajit. 40. Virtual Socialisation Services: Cyber Currency of the Future/K. P. Naachimuthu. 41. Emerging Trends and Strategies in Tourism Marketing/T. R. Nagesh and Srikanta Kumar Pathi. III. Rural Marketing and Consumer Welfare: 42. A Framework for Sustainable Marketing Ross Gordon/Marylyn Carrigan and Gerard Hastings. 43. Marketing to the Indian Rural Consumers/M.Y. Annapurna. 44. Customer Satisfaction for the Rural Banking Services/Ashish Mathur. 45. Consumer Protection and Welfare/S.B. Verma and Potukuchi Thryambakam. 46. Consumer Protection : An Overview/Yashwant Bhave and Rajender Chaudhary. 47. Consumer Redressal System in India/Bupinder Zutshi, Sapna Chadah and Pushpa Girimati. 48. Growing Consumerism in Rural India/Sheeta Kapoor and Mohindra Singh. 49. Market and the Rural Consumer/Suresh Mishra. 50. Rural Market A Gold Mine for the entrepreneurs/S.B. Verma and Madhusudan Narayan. Seller Inventory # 114287

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