The 2012 Thumbnail Media Planner: Fast Media Facts & Costs

Mr. Ronald D. Geskey Sr.

Published by CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1468092677 / ISBN 13: 9781468092677
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Synopsis:

The Thumbnail Media Planner is an annual directory of market and media research and media costs. It includes estimated cost per points for network and spot television and radio, as well as media rates for ads in newspapers, magazines, various forms of internet advertising, outdoor, direct mail and others. New for 2013 is a rate card for display ads on the internet-- for social media sites, networks & exchanges, and ads on portals like AOL. The Planner also includes market and media data for several key growth markets-- Boomers, African Americans, Asians, and Hispanics.

The Planner also provides information on the media market outlook for each major category of media.

Table of Contents:

  1. Market Facts
  2. Television
  3. Radio
  4. Magazines
  5. Newspapers
  6. Digital Media
  7. Other Media
  8. Top 100 Market Planner
  9. Emerging Markets
  10. Appendix

About the Author:

Ronald D. Geskey, Sr. has over 30 years of experience as a senior management media director and account director in agencies such as Leo Burnett, D'Arcy, Campbell Ewald, and was co founder of General Motors R*Works. Ron was also a college professor for two years. He has a master's degree from Southern Illinois University and has attended executive programs from Wharton, Northwestern, Michigan State, and others.

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Title: The 2012 Thumbnail Media Planner: Fast Media...
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2011
Binding: Paperback
Book Condition: Used: Good

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Book Description Createspace, United States, 2011. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. The Thumbnail Media Planner is an annual directory of market and media research and media costs. It includes estimated cost per points for network and spot television and radio, as well as media rates for ads in newspapers, magazines, various forms of internet advertising, outdoor, direct mail and others. New for 2013 is a rate card for display ads on the internet-- for social media sites, networks exchanges, and ads on portals like AOL. The Planner also includes market and media data for several key growth markets-- Boomers, African Americans, Asians, and Hispanics. The Planner also provides information on the media market outlook for each major category of media. Table of Contents: Market Facts Television Radio Magazines Newspapers Digital Media Other Media Top 100 Market Planner Emerging Markets Appendix. Bookseller Inventory # APC9781468092677

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