Items related to Consumer Behavior
Synopsis
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.
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About the Author
J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.
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- PublisherMcgraw Hill Higher Education
- Publication date2007
- ISBN 10 007125935X
- ISBN 13 9780071259354
- BindingPaperback
- LanguageEnglish
- Number of pages576
- Rating
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Consumer Behavior
Published by
Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.05. Seller Inventory # G007125935XI5N00
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Consumer Behavior
Published by
Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
Used
paperback
Seller: Gulf Coast Books, Memphis, TN, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Fair. Seller Inventory # 007125935X-4-27085950
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Consumer Behavior
Published by
Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
Used
Softcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00031755939
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Consumer Behavior and Marketing Strategy
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Paperback. Condition: Very Good. Consumer Behavior and Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780071259354
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Consumer Behavior and Marketing Strategy
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071259354
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Consumer Behavior and Marketing Strategy
Published by
McGraw-Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL10066090
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Consumer Behavior
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 16911405-20
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Consumer Behavior and Marketing Strategy
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780071259354. Seller Inventory # 8723962
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Consumer Behavior and Marketing Strategy
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. CD missing. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780071259354. Seller Inventory # 8724273
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International Edition
CONSUMER BEHAVIOR 8ED (IE) (PB 2008)
Published by
Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
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Softcover
Seller: Basi6 International, Irving, TX, U.S.A.
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Condition: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEJUNE24-52313
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