Experiencing MIS - Softcover

Kroenke, David M.

Softcover

ISBN 10: 0136078680 ISBN 13: 9780136078685

Publisher: PEARSON, 2009

Synopsis

In the 21st Century, every business professional must be able to envision ways to gain a competitive edge using information systems, and the latest edition of Experiencing MIS prepares readers to do just that.KEY TOPICS: IS and You; Using Information Technology; Using IS for Competitive Advantage; Information Systems ManagementMARKET: Compiled in a modular and question-based format, this text explains to readers how information systems are used to solve business problems.

About this title

From the Back Cover

Experiencing MIS is a new generation resource for introductory MIS, created specifically to meet the diverse needs of Canadian business students.  It focuses on business process, boasts a bold visual design and is written in a fun and dynamic way to excite students about MIS.  Comes fully integrated with robust online resources and additional topics in MyMISLab.  

 

A fresh approach for instructors looking for new and interesting ways to engage students in the fast-paced discipline of MIS. 

About the Author

Andrew Gemino, Simon Fraser University Ph.D. (University of British Columbia); M.B.A., M.A., B.A. (Simon Fraser University) Dr. Andrew Gemino is an award-winning teacher who has twice received the Canada Trust Distinguished Teacher award from SFU Business and also received two teaching awards during his years at the University of British Columbia. An accomplished bass and piano player, Andrew played for many years in a local rock and roll band, a gig he says was "more than fun".   Peter Tingling: Simon Fraser University  Ph.D. U. of Western Ontario, M.B.A. (Wilfrid Laurier) Being a professor, says Peter, meets several of his life goals, allows him to make a greater contribution to society and offers new challenges. He says, "Most industry practitioners are pre-occupied with what rather than the more useful how of theory. My interests are 'why'."

Edition details

• Publisher: PEARSON
• Publication date: 2009
• ISBN 10: 0136078680
• ISBN 13: 9780136078685
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 672