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Synopsis
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
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- PublisherAdworld Press
- Publication date2012
- ISBN 10 0957151500
- ISBN 13 9780957151505
- BindingPaperback
- LanguageEnglish
- Number of pages208
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Changing the World Is the Only Fit Work for a Grown Man (Paperback or Softback)
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Adworld Press 2/28/2012, 2012
ISBN 10: 0957151500
ISBN 13: 9780957151505
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