LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card for Pride/Ferrell's Foundations of Marketing, 7th

ISBN 10: 1305504763 ISBN 13: 9781305504769

Publisher: Cengage Learning

Synopsis

A unique access code will provide you with seamless access to your MindTap Marketing resources from within your campus Learning Management System. You will be prompted to enter the access code the first time that you click on a link in your course that includes Cengage content.

About this title

About the Author

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of Cengage Learning's FOUNDATIONS OF BUSINESS, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Pride's research interests are in advertising, promotion, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Edition details

• Publisher: Cengage Learning
• ISBN 10: 1305504763
• ISBN 13: 9781305504769
• Binding: Printed Access Code
• Language: English
• Number of pages: 1