This book is deliberately short and as practical as possible. It offers a very simple framework - the 8-step SLAM process in the first half of the book (for VALIDATING the startup thinking) and the 8-step GRAND process in the second half (for EXECUTING flawlessly). These processes are designed to help ideators and entrepreneurs think about the viability of their startup in a highly structured way - and to not miss out critical steps - and then, if this looks good, to put a strong execution plan together that will have enough momentum to have the best possible chance of succeeding.
"synopsis" may belong to another edition of this title.
Because many startup founders do not have much time to read extensively, this
book has ben written to be as practical as possible. It offers a very simple
framework - the 8-step SLAM process in the first half of the book and the 8-step
GRAND process in the second half. These processes are designed to help ideators
and entrepreneurs think about the viability of their startup in a highly structured
way - and to not miss out critical steps - and then, if this looks good, to put a
strong execution plan together that will have enough momentum to have the best
possible chance of succeeding.
Jon Warner is a noted speaker at businesses, colleges and conferences across the world. He also runs a 'virtual' startup accelerator called Silver Moonshots and lectures on entrepreneurship at UCLA, UC Riverside and at the University of Redlands, both in California, where he is based. Jon is also a prolific author, having published 40 books concerning business, management, leadership, entrepreneurship and innovation.
"About this title" may belong to another edition of this title.
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