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Rising Tide:Lessons from 165 Years of Brand Building at Procter&Gamble (Chinese Edition) - Softcover
Synopsis
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
"synopsis" may belong to another edition of this title.
- PublisherPublishing House of Electronics Industry
- Publication date2015
- ISBN 10 7121264188
- ISBN 13 9787121264184
- BindingPaperback
- LanguageChinese
- Edition number2
- Number of pages313
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Procter & Gamble (Rev.) wave on(Chinese Edition)
Published by
Publishing House of Electronics Industry, 2015
ISBN 10: 7121264188
ISBN 13: 9787121264184
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-7-1 Pages: 313 Publisher: Electronic Industry Press book describes how to create a cause of P & G. consumer brands in the world and how to become dominant multinational century; highlights the key events in the development of P & G brand building and lessons learned; interpretation of the P & G success in brand building. namely. how full of challenges and changes in the timing of the new brand to the market. the use of good management practices to sa. Seller Inventory # CY009308
Quantity: 5 available